Back to the Future: Chocolat Martougin

“Where and when did this all started for you?” … It’s surely one of the questions that eventually always popup when people have an obsessive passion. No different for me it is. The question rose a couple of times lately amongst various friends and new people I met, and it made me think again of my very first memories to chocolate…

Yes, you’ve probably read that Chocolat Bonnat opened my mind and started my deep passion for origin cacao more than a decade ago, but long before that I was already hooked onto dark chocolate, it being the only ‘candy’ I allowed myself. The repeat question actually made me wonder again lately… what is really the very first remembrance of chocolate that I can bring to my mind?

The answer didn’t took me more than 10 seconds. I guess I was at the age of 5, or 6. It was at my grandmother’s place, where in the lower right space from the cupboard was always laying a big 500 gram bloc of chocolate, wrapped in dark blue paper with a bright yellow border. It had bold white letters ‘BLOC’, and I remembered vividly that at every visit it offered me a piece of bittersweet pleasure. It was the typical so called ‘bittersweet’ chocolate from that era, astringent in flavour by nature and sweetened with sugar to soften the taste.

I tried to find it back online, but it was – again- my ‘chocolate aunt’ from France that was able to pass me the real brandname of that chocolate: Martougin! I googled around and shivered when I saw back that unforgettable blue-yellow wrapping, to discover that this was in fact a very respectable chocolate factory, made in Antwerp (Belgium) with a pretty nice heritage, but more on that later, maybe.

For me it’s a wonderful trigger to my youth, and proves again that chocolate really does something to childhood memories. And it will for sure do so many more things in the future…

So, what is really the very first remembrance of chocolate that you can bring to your mind?

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