Tag Archives: Choqoa

5 People Who Changed My Chocolate Life

I guess this is a nice time to share something different with you. Looking back at my trail to a growing passion for chocolate, I was seeking the stepping stones to Choqoa. Sharing what bars changed my chocolate life is for another blog post, first I wanted to look for people.
Keeping it brief was rather difficult, but these people definitely helped shaping what Choqoa is today.

My Aunt (and Stéphane Bonnat)

Once upon a bean, my aunt came back from France. Since long I was the chocolate guy of the family. She gifted me 6 different bars of Bonnat, a first glimpse on the goods, total disappointment.
What is this French brand I had never heard of? They’re all the same 75% bars?! (yeah the percentages, he). Thanks though. Let’s just unwrap and tuck into it.
And I still remember that couch where I ate a chunk of all 6 different origin bars. For those in the know, that’s where my lust became a passion. My aunt changed me from candy to chocolate with the discovery of origins .

Bertil Akesson

Bertil AkessonMeeting Bertil was a fine coinicidence. He reacted to a blogpost on one of my tasting events, where we had tasted his bar. I replied with enthusiasm, and at all odds, he happened to stay in Antwerp for a while.
We scheduled and soon I ended up spending a whole morning with Bertil. I had no agenda, just driven by curiosity to learn. Our encounter was pleasantly informal, and we enjoyed talking things on chocolate and life.
Bertil Akesson changed my knowledge about how plantations – and its owners, work with chocolate makers. I had never been in talk with a person on the trader/plantation side. But Bertil shed light in that dark knowledge spot of me, with simple facts and personal stories.

Steve Devries

Steve DeVriesI feel very fortunate to have spent a 10-day cacao tour in Costa Rica with Steve DeVries, and a fine gang of other cacao aficionado’s. Needles to say, this trip changed a whole perspective.
Steve was a geiser of knowledge, guiding us through the fields of chocolate uncensored. The whole gang talked beans and bars 24/7. I have some videos coming up soon.
Hightlights can be read on my posts on Costa Rica.

You & All Choqoa Fans

Yes, all of you too 100%.  Those who read, and eat, those who share, those who come to taste. I should do more on helping you spreading the passion for fine chocolate still. Inspire me!
All your encouraging responses to Choqoa Selections and the Choqoa Tasting Events so far, change a bit how I look at cacao and appreciate chocolate. Because you share with me how you rediscover chocolate, and I’ll be happy to give more in return.

Looking forward to your comments, and keep on sharing Chocolate!

Getting ready for the 2010 “Salon du Chocolat” in Paris!

It’s that time of the year again: at the and of this month I’m visiting again the Salon du Chocolat in Paris! It will be the third time now, and so far every year has been an important boost for Choqoa, thanks to the enthusiasm of a growing fanbase!
Also this year I’m looking forward to it a lot for several reasons. Not only will we dive again into a fascinating chocolate universe, share passionate stories, but also  meetup again with both new people and others I met last year.
I’m eager to experience how AMMA’s chocolate bar evolved from a test series to a true product range. Rumours about some new origin bars from a great French chocolatier may come true, and after having read her book, we’ll also meet Chloe Doutre-Roussel in real life. We will be loaded with our videocamera and I hope to bring back some inspiring interview moments as well!

Pre-order the new Salon du Chocolat Selection!

Above all, this is what is getting me excited the most. Just like every year Choqoa will put together a new, special selection with bars discovered at the Salon du Chocolat. It’s what thrives Choqoa: sharing great cacao, and have you rediscover chocolate. And every year so far it was a unique surprise. This year I’m already establishing contacts for a fantastic edition… It’ looks to be an exclusive and limited again.

For a smooth followup I have setup a special order page to make pre-ordering as easy as possible for you. So reserve your Salon 2010 Selection by Choqoa now!
Thank you for spreading the news, and stay in close touch!

Last call for your orders: 2009 Salon du Chocolat, Paris

Last call for your orders: 2009 Salon du Chocolat, Paris

Only one day left before I go to the Salon du Chocolat in Paris on Friday, and it’s been a bit more hectic the past days! My carpool friends had to cancel their ride due to urgent client meetings, so I had to buy last minute tickets with the Thalys train.

Salon du Chocolat > http://www.salonduchocolat.fr/

Also it turns out that I have some many orders for the 2009 Choqoa Sampler yet that some available stock from a brand will not be sufficient already. This surely is highly encouraging on one hand, but we’ll have to manage this availability issue much better soon, and probably there may be a sligth delay on final delivery (tbc). However I bought myself a fancy new luggage trunk especially for your precious chocolate bars!

So this is also my last call for putting an order. If you are interested in discovering the luxurious world of gourmet chocolate bars, leave your details on the order page.
Paris here we come! :)

Order your “Choqoa 2009 Sampler” from now!

Chocolate Season is officially open! Last Friday I’ve put up a simple order form open to all of you: Choqoa introduces a new “2009 Sampler pack“, that allows you to discover the world of “Grand Cru”/ Artisan Origin Chocolat…

Last year’s idea of composing such a discovery pack returned one-shot enthusiast reactions, so this year I’ll make the same idea the start of my own chocolate season. It’s a great way to explore all this chocolate I talk about all the time, but most of you probably never heard of yet!

Discover Choqoa Sampler - Domori,Cluizel,Bonnat,Pralus

The sampler will be composed “live” at the Salon du Chocolat where I meet some of the world’s best brands and can taste fresh and new cacao bars. It will be a mix of tastes and origines, since the only way to explore gourmet cacao bars is to compare them with one another.
The Choqoa Sampler will contain 5 bars, and comes with tasting info on top. You can read all the details on the Sampler on this special page, with an order form at the end.

So go ahead, order your “Choqoa 2009 Sampler” and allow yourself and your friends to splurge into some luxury at a price that’s likely lower than the best wine you paid for to date! :)

PS: I actually intend to do lovely wine & chocolate pairing sessions too, stay tuned for dates!