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The Paris Collection

By on November 5, 2008 in Trips

Here is a small preview on all the bars I collected at the Salon du Chocolat 2008 in Paris. It was a great trip with lots of learnings. And with the “Original Introduction Pack” the overall total of bars I bought surpassed the magical One Hundred! I’m finalizing the little brochure and label on the packing, and I think it looks good so you will get your samplers soon.

The Paris Collection

Domori and Pralus came out with a whole new and fresh packaging design. Unfortunately, several brands I was looking forward to were not present or on sale at the fair at all: Amedei, Valrhona, and none of the US ones I hoped to catch a glimpse of, and Coppeneur only showcasing their hot chocolate products.
Then again, in the excitement of the action I forgot or overlooked to get Maglio and other small brands in my bag. Bonnat however just launched 3 new Porcelana based bars I found inspiring. The samples we tasted were very interesting, so I bought all of these 7€ priced bars.

Overall I returned with a lot of the good ol’ know brands, and little new. But I’m going to Cologne soon to discover a new shop with a unique offering. I’ll be posting more “Paris Collection” pictures soon!

One month of Choqoa.com

By on October 24, 2008 in Marketing

So it’s been one month at Choqoa.com and what happened? At first I’m really happy myself to finally have created a place to share my passion. I really should have started this earlier, but speaking with hindsight is always easy. Blogging takes time and energy, though passion fuels the fire, so let’s rock on to make the story pay off. It’s a great after all to synthesize my addiction in words that I can easily share with you.

At present the site is gaining visitors from all continents, which very nice to spot and also the main reason for me to blog in English. In the map below you see where visitors come from and I indicated for fun the growing zone of cacao, which is about 20° up and down the equator. See for yourself:

Next to direct traffic and already some interesting Google search results, I also get a good amount of visits through my Cacao Aficionado photos on Flickr. It’s encouraging to see that both hobbies strengthen each other. The Choqoa on Twitter account also helps a little to drive int’l traffic. It’s pleasant to spot some people here that are equally into (digital) marketing and share the curiosity and passion for chocolate (jacksonbr, jomarbr, timwillems, Emakina). Stats are picking up slowly, there definitely is still work to do for building more extensive traffic, so I also created a Choqoa Facebook FanPage to which I invite all of you to join too!

And also off line in real life, a lot of encouraging things happened. On my chocolate safari in Düsseldorf I discovered new brands like Hussel, Coppeneur and Maglio, and also the Neuhaus bars bought later on in Antwerp seem interesting. I went behind the scenes at chocolatier Goossens, and all of the people whom I had taste from ‘my’ chocolate reacted exactly as I hoped, though most of the time I was rather nervous awaiting their first impressions. :-)
I went networking on the Max Havelaar FairTrade Colloquium and was very enthusiast meeting the people from Callebaut over there. They were charmed by my story and invited me to share more about our passion. In return I learned a lot from them too, and above all they were really helpful in providing a lot of new information on the cacao market. Their Account Manager was even so friendly to provide me with the origin samples for that other great offline experience: my first wine & chocolate pairing.

As for actual business resulting from this blog, I’m excited by getting a freelance job for one of the world’s most famous chocolatier brands, and I’ll be helping to develop their online & digital strategy. Next to that, it’s still about exploring various opportunities for how we eventually really may get into cacao business: whether it is venturing in a self-owned project or by joining the industry at a marketing related position, that is still open. Next milestone will be the Salon du Chocolat, next week in Paris!

Preparing for “Le Salon du Chocolat” in Paris

By on October 22, 2008 in Trips

The “Salon du Chocolat” goes around worldwide with famous fairs in New York, Tokyo, Beijing, even Moscow, and next week shows in Paris with a 4 day fair, from October 29th till November 2nd. A one-way cacao Valhalla, the ultimate theme park, or eventual deception… I’m haven’t really got a clear view about what to expect from the 2008 “Salon du Chocolat“.

It is hard to imagine entering the halls in Portes de Versailles, that has more than of 12.000m² to offer for chocoholics, cacaophiles, and aficionados. I only know I’m going one day out of four, for the first time, and the plan is to discover more about artisan & origin chocolate explorations. With a vast range of all known top chocolatiers and artisan brands present at the fair, there sure must be lots of fun to share with other people.

The Paris team for the Salon conducted an amusing survey together with Le Figaro/Madame, on the French and their chocolate habits. Some fun facts:

  • Men and women, everyone prefers dark chocolate (50%), followed by milk chocolate (35%) and white chocolate (15%).
  • Solitaire or social? 24% of men do not share their munches … against 22%  of women. Shared with family, between lovers, then friends, chocolate however still remains primarily a pleasure that is offered to and experienced together.
  • 41% of women believe that eating chocolate gives them more pleasure than making love …
  • In buying habits, respondents like to buy their chocolate in priority from small but high quality artisan chocolatiers (48%) and in a much lesser extent from big industrial brands (23%).

I’ve been spotting the 400+ participants list, which includes some 140 chocolatiers, and I’m glad to see a whole range of favourites in place: Domori, Lindt, La Maison du Chocolat, Maison Bonnat, Michel Cluizel, NewTree, Phillipe Pascoët, Pralus and the Belgian new Zaabär too.
Some others to discover are: Nestlé, De Bondt and Cacao Barry (from Meulan). I’ll also seek after bars from Dagoba, and USA brands like De Vries, Scharffen Berger, Guittard, and maybe TCHO, although none of these are listed with a stand. Big misses are Amedei, Valrhona and German brands like Coppeneur.

I’ll keep you posted with writings later on!
Any other brands you think of are worth checking out?

Spreading the Passion

By on October 20, 2008 in On Chocolate & Cacao, Reviews

Lately I’ve been ‘sacrificing’ quite a lot of my premium bars to my friends and family to invite them into the world of chocolate, or better the world of ‘my’ chocolate. Because the only way to really enjoy your passion is to share it with others and listen to their input. From the Dusseldorf Collection I already briefly reviewed the Hussel Madagascar, Pralus Venezuela, and the Neuhaus Ocumare, origin bars I had taste at several visits. I wrote a story about my nephew with the Michel Cluizel 1er Cru ‘Mangaro’ and also with a bunch of various people shared a Pralus Colombia, Domori’s Sur Del Lago Classificado and their Arriba, a Coppeneur Trinidad bar and finally also unwrapped a Valrhona Ampamakia 2007 vintage.

Spread the Passion

The Pralus Colombia was mild and fudgy but came with original flavours, again a typically dark roasted Pralus bar that tempts you to discover its terroir aromas. The first Coppeneur I tasted was a Trinidad, and though the first impression wasn’t delivering a lot of ‘wow’, it seemed to taste distinctively better the day after; is it because the cacao had had the time to acclimatize after being sealed in so long in its plastic foil? The Ampamakia 2007 was a known friend from Madagascar, whose mild fruity character and gentle texture pleases to many. Both the Domori’s were a big discovery, since they manage to create indulgent, well-tempered smooth bars that taste far from ‘chocolate’, and with their very expressive hyper-aromatic characters they are definitely an hate-love challenger brand to introduce to people.

Armed with a short introduction into origin chocolate, people were all curious to expect and experience something different, and tasted the chocolate chunks with patience. Almost all of them spontaneously started talking about the taste of cacao on other terms than good or bad, and put aside the ‘bitter’ cliché. I never pushed them into a certain feedback or direction, but on every moment I had offered a tasting, people were into describing various flavours and textures rather than nag on the bitterness of bars.
It works better if you immediately showcase more than one origin bar, so people can nibble from various aromas and experience the differences and character varieties instantly, which always brought the taste discussion on a higher level.

Spread the passion!

Gut & Gerne chocolate bar in Dusseldorf

By on September 29, 2008 in Trips

Interesting things are happening on dark chocolate in Dusseldorf, and as ar far I would be able to tell in Germany in general. With brands like Hussel and Coppeneur it seems Germany is fighting with success for a place in the high level cacao markets, mostly dominated by master chocolatiers like Cluizel and Bonnat in France, and Amedei and Domori in Italy.

Gut & Gerne. Chocolate bar in Dusseldorf

A particular spot I found admirable is the “Gut & Gerne” Chocolate bar and shop in the heart of Dusseldorf’s old town, on Burgplatz 3. Bettina Dahl is running the spot for some years now with passion, and as the manager of the shop she really helps customers through discovering the vaste collection of the more than one hundred! different bars, she claims to offer in her collection. Though Gut & Gerne also offers sweets and chocolates, the focus definitely is on exclusive, high-end origin cacao bars. Next to the classic top brands like Amedei, Domori, Cluizel, Valrhona and alike, she also offers less known chocolatiers like Dolfin and Maglio in many variaties. Bettina also offers great info cards on the brands you buy from her, so you can learn about the specific chocolatiers, beans, plantations, roastings etc that define the many different aromas. Share this info with your peers and you’ll sound like an expert.

Next to the shop, she also has a chocolate bar next door where you can relax for a while from your wanderings through town, and taste from her sweets, chocolates and cacao, to be accompanied by a delicious hot chocolate prepared on the spot. Just as in the store, the atmosphere is very warm and cosy with a lot of wooden tables and cupboards, making this a place with a charming German touch. From the menu you can pick from a great selection of hot drinks ranging from hot white chocolate, over a selection of different percentages of cacao including a 100% cacao hot chocolate.

This one was absolutely gorgeous, and the cups come in huge portions so you have to take the time to relax and enjoy. This was definitely one of the yummiest hot chocolates I ever had.
Here are some more pictures from Gut & Gerne, if you’re in Dusseldorf, put this spot definitely on your list!