Tag Archives | tasting

Report: The First Choqoa Tasting Event

In Belgium, home of the world famous ‘Belgian Chocolates’, I’ve taken up the challenge to share and show people the path to real chocolate, fine origin artisan cacao.
After a long while I decided to do so starting with the now infamous Choqoa Sampler packs, and also by organizing chocolate tasting events to have the means and moments to personally inspire people with “the food of the gods”. My first event took place some days ago and here’s how people responded to chocolate:

We were with a nice group of about 10. After some earlier small informal tryouts I took some learnings with me and started off with a small introduction on the sexy cacao tree, pods and beans, and briefly explained the making process. We had some good questions then on the differences with industrial brands like Callebaut and I showed some pics of the Amano Chocolate factory.
Mosts really appreciated this introduction, because the cacao tree is funny, sexy and full of secrets, and how often do you wonder yourself about the source of your food?

Choqoa Chocolate Tasting Event

Off to the tasting then! I learned from Martin Christy, founder of SeventyPercent.com, to make a program instead of just grabbing for some bars, so I made small plates with chunks from all the bars to hand out. I also distributed some sheets to take notes and a tasting wheel to have some reference to our taste buds. All this helpst to take the clutter of the table and focus on tasting chocolate. The Amedei was a great opener to ‘set the bar’and we then moved on to plenty of other bars, the full list is below this post.

Time after time most were pretty intrigued by the variety of aromas and sensations, though they suggested getting some more guidance in what flavors they should detect. A good point to work on! I would also have put some more variety in the selection, I still had too many options, but off course it also depends on your stock as well.

One of the participants, Johan, is doing a great job in sharing the message for me and he brought me a fresh Amano Ocumare milk from San Fransisco. All of us were really surprised by this very untypical milk sensation; it’s a superb bar that gives a whole new level to milk chocolate. I’m leaving the idea of ‘percentages’ more and more and this bar proves it’s very very possible.

As a special for this evening I also served a double fine whisky and chocolate pairing: but you can read all about this tantalizing pairing experience in my previous blog post.

Those true discoveries were the better moments, and most likely everybody said to have had a very nice tasting experience and gladly returned home with their own chocolate bars.

Check out the next Choqoa tastings en events on my EventBrite page, see you soon!

Read on for details of all the tasted bars!

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Choqoa goes tasting in London, meeting up in Paris next

It’s going to be exciting times the coming weeks with 2 special chocolate events marked in my agenda. While I’m putting all the pieces of the Choqoa puzzle together, these 2 activities will surely bring a lot of further inspiration.

First of all I’m going to London end of the month to participate in a chocolate tasting event, organised by the people behind SeventyPercent.com. It is one of my favorite websites about cacao, with a great forum that had me learn a lot. Editor Martin Christy is also founding member of the UK Academy of Chocolate (and just like me he’s also working in the Web industry), so I’m looking forward to be in good company :)

Salon du Chocolat > http://www.salonduchocolat.fr/

Second milestone event will be the 2009 Salon du Chocolat in Paris. One year ago, going to this Mekka for chocolate lovers made me really start exploring how I could turn my passion into a passion driven ‘business’. One year later, I’m going again, but with a different attitude, and much more knowledge and focused plans.
My friends from Callebaut will also be there, I’m looking forward to confirm contacts I’m currently networking with, and maybe my Choqoa Twitter activity even can also result in a TweetUp at the Salon. The only question will be wether US brands will fly over too…

A lot of stories to bring back soon, for sure, and more than probably it will be a very yummy edible story for a lot of you too!

Feel free to follow me on Twitter.com/Choqoa too and join the Choqoa Facebook FanPage.

Cacao Chemistry. Films by TCHO pt.3

This eventually is the 3th and final video documenting TCHO chocolates. After introducing processing cacao, and going behind the scenes in the TCHO labs, this one ends up with the BoignBoing team eventually tasting TCHO chocolate.
You’ll learn about the tasting universe, just as with wines, and see them discovering the true essence of cacao and its characteristics. “Hey, It tastes like a cigar”…Enjoy!

(via BoingBoing)

My first Wine & Chocolate pairing experience

Last Sunday afternoon I went to a wine tasting home event at a friend. I thought this was a nice low-profile opportunity to smuggle in some origin chocolate and engage in my first ever wine & cacao pairing. I emailed him to ask what wine types he would be offering, and he said his first home tasting would be for wines from Argentinian domaines with a lot of body, mainly Malbec and Cabernet Sauvignon vintages. He was very open to my pairing suggestion and I was lucky enough to get some sample packs from my new friends and chose 4 origin varieties that should match with Argentinian wines according to their experience: so I had selected a range of Venezuela, Ghana, Arriba and an African Blend.

Wine & Chocolate pairing

Of course I was very curious to see how things would go and as usual would just let things come as they are. There were some twenty-some people over the place, and I found myself a spot behind the counter in the kitchen where I could stealthy place my sample bars. Attracted by noticing these different anonymous chocolate samples next to the wine flights, folks asked my about my story. I had really nice chats with various friends and visitors about this idea of pairing and they were pleasantly intrigued by discovering these various cacao flavours, and the wine experience of course perfectly topped it all of…

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